Home » Bulls-Eye! The Ultimate How-To Marketing and Sales Guide for CPAs by Tracy Crevar Warren
Bulls-Eye! The Ultimate How-To Marketing and Sales Guide for CPAs Tracy Crevar Warren

Bulls-Eye! The Ultimate How-To Marketing and Sales Guide for CPAs

Tracy Crevar Warren

Published June 18th 2010
ISBN : 9780870518713
Paperback
440 pages
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 About the Book 

Sponsored by PCPS and the Association for Accounting MarketingWhether your firm is getting back into the full swing of marketing and you are looking for some new ideas to jumpstart your sales efforts, or you are getting serious about businessMoreSponsored by PCPS and the Association for Accounting MarketingWhether your firm is getting back into the full swing of marketing and you are looking for some new ideas to jumpstart your sales efforts, or you are getting serious about business development for the first time, this book is designed for you. Its purpose is to inspire, teach, and provide you with practical insight to help build results-oriented marketing and sales programs in your organizationBulls-Eye is a collaboration of 37 of the industrys most successful marketing and sales minds. Collectively these gifted professionals have served as pioneering practitioners inside the profession, and as outside advisors and thought leaders for hundreds, even thousands of CPAs and their firms. They give you an insiders view of what it takes to build marketing initiatives that produce results. Through the principles, best practices and case studies shared in the book, you can see success doesnt happen by chance, but through careful planning, development, and implementation of well-designed processes, systems, and tools.This compendium of marketing know-how shows you how to build your marketing team, implement marketing techniques that get you noticed, connect the dots between marketing and sales, measure results, and much, much more.