Home » Role of Marketing in Launching New Products, The by Phil Baker
Role of Marketing in Launching New Products, The Phil Baker

Role of Marketing in Launching New Products, The

Phil Baker

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This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.Maximize your new products chances of success by optimizing the role of marketing throughout the entireMoreThis is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.Maximize your new products chances of success by optimizing the role of marketing throughout the entire product development process.The role of marketing is to help products succeed through a variety of activities: influencing product design, positioning the product and company, conducting market research, promoting the product, and understanding and communicating with customers. An excellent marketing plan revolves around the relationship between company and customer and consistently begins with respect for that customer.If you liked this Element, read more from Phil Baker, including From Concept to Consumer: How to Turn Ideas into Money (ISBN: 9780137137473).Available in print and digital formats.